The afro is in no way a
new concept, but the newest iteration of the decades old hairstyle is taking a
firm hold. A new report says that black women's transition to natural
styles is having a huge economic impact, which is leading many to believe that
this is not a fad, but a permanent shift.
For decades black women
have been inundated with a gadgets, creams, and tonics claiming to be the
“cure” for kinks and coils. Hot combs and straightening irons have been in the
black woman’s arsenal since the 1800s, but it was the relaxer — or perm — that
made the permanent straightening of curls and coils a reality. By the mid 20th
century, every beauty shop was stocked with a barrel of relaxer, ready,
willing, and waiting to tackle whatever kinks walked in the door. But then came
the '60s and the Black Power Movement.
Created to reawaken
racial pride and promote black interests politically and socially, the Black Power
Movement was a force aiming to change the black community’s view of itself and
the power it held in the world. One of the movement's prime targets was the
practice of straightening black hair.
Fast forward to 2007 as
cultural anthropologists began noticing a new natural hair movement. The new
push had no political agenda and was not an organized effort. Instead,
individual women across the country began transitioning on their own accord and
for their own reasons.
“The '70s movement was
about making a political statement and couched within that was the goal of
recapturing black power and recapturing the black is beautiful message,”
Patrice Yursik. To Yursik, the new movement is about choice and the freedom to
choose, which is its own brand of empowerment.
Fast Forward to 2017:
Pinterest
deems Natural Hair as top beauty trends tor 2017.
Don't believe me.........Research for yourself!
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